Valeo introduces a new graphic design for its product packaging in the B2B sector. Soon, cartons with a characteristic, dynamic pattern will appear on warehouse shelves. The change will take place gradually.
New design and always legible logo
Valeo is redesigning its product packaging to further emphasize its position as an innovative, trend-setting supplier. The name of the new graphic design is “Green Waves”, the visualization of which consists of brand logos, appearing in different sizes, printed in bands on cardboard. The bands are separated by the website address valeoservice.com, which will also receive a new graphic design, adjusted to the visual identity of the boxes. No matter from which side we look at the packaging, we will easily read the brand name and website address. The print is adjusted to the size of the packaging - on the largest boxes, the bands of text will be four times larger than on the smallest.
The bright green colour, characteristic of the Valeo brand DNA, remains unchanged. For some products (around 10-20%), the classic grey cartons will also continue to be used. Also in their case, however, a new printing pattern will be used - bands with white logos and the website address valeoservice.com.
It's not fake! The new packaging will be introduced gradually.
Valeo is constantly engaged in a global effort to identify and eliminate all sources of imitation of its products. The company has its own system for recognizing counterfeits, including counterfeit packaging with the Valeo logo. The new design of the B2B packaging is also a step towards even better protection of customers and ensuring that they always have access to original parts.
It is worth emphasizing that only B2B packaging undergoes the change of graphic design. Products targeted primarily at the end consumer (B2C), such as wipers, bulbs, filters and car accessories will continue to be available in the existing packaging. Products from other brands in the Valeo portfolio (e.g., SWF and FTE) will also remain unchanged.
New design, but consistent quality
The new packaging design of Valeo products is a specific mix of simplicity and modernity. With this change, the company wants to respond clearly to the dynamics of change in the automotive market, always being one step ahead of its competitors. The content of the boxes remains unchanged, in which you will still find top quality products from many assortment groups.
You can read more about Valeo's products and current activities at valeoservice.pl.
