Valeo is conducting a small revolution in its offer of car filters. The number of references has gone up significantly and thus, the wider market coverage follows. The change makes it possible to offer a wide range of products at even more attractive prices.
Extended offer, affordable prices
The range of Valeo filtration department products has been consequently extended since the end of 2018. Since that time until the end of 2019, 175 new engine filtration references and 17 new cabin filters have been introduced. In Q1 2020 the offer has been additionally supplemented with 117 new products (100 engine filtration products and 17 cabin filters). The aim of the changes is to better cover the market and offer customers a wide range of products at affordable prices.
The offer extension allows the company to offer the 91% coverage of the European car park in the domain of engine filtration and 87% coverage in the area of cabin filters.
The changes in pricing policy follow the revolution. Valeo attempts to improve the accessibility of its products by proposing more attractive prices of filters, by maintaining at the same time profitable margins for its partners. Automotive customers have surely already spotted the constant downfall in prices of engine filtration products, which has been recorded since 2018. The prices of over 800 products, i.e. 95% of the current offer, have decreased by approximately 25%. Some references are at the moment available at prices even 70% lower than before. In the future a similar pricing revolution is to happen on the cabin filters market, where over 400 references (95% of offer) will be available at prices lower by approximately 28%.
No compromising in the way to a better filters offer
Valeo, a company highly experienced on the filtration market, is aware of the challenges and difficulties the suppliers need to face in order to reach their customers. By offering more attractive prices the company will become even more competitive in terms of value for money. Valeo filters, placed in the medium pricing segment, represent the same or close quality to premium products. Customers will be able to choose Valeo filters, the quality of which has been assured by the company competences and experience, paying the same or less than the products of less-renown suppliers. The economies of scale will translate into the benefits for Valeo partners and customers satisfaction.
The best market coverage in history and special pricing offer – that’s a short summary of the changes in the filtration segment introduced lately by Valeo.
For more information about the engine filtration offer please visit: https://www.valeoservice.com/en-com/passenger-car/engine-filtration
Information about cabin filters is available here: https://www.valeoservice.com/en-com/passenger-car/air-conditioning/cabin-air-filters
Information about cabin filters is available here: https://www.valeoservice.com/en-com/passenger-car/air-conditioning/cabin-air-filters
